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Education through play at Imaginarium

Education through play at Imaginarium


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The game is essential for the development, the health, the ability to accumulate new knowledge and, in a word, for the happiness of the children.
Imaginarium, the largest company in the world dedicated to the development of toys and educational products for children and their families, puts a price on this principle and, starting from it, has developed over the 17 years of experience, a wide range of toys for children. learning.
From now on, your child will be able to enjoy the Imaginarium toys. In Bucharest, the first concept store was opened Imaginarium from Romania, in Militari Shopping Center, Iuliu Maniu Boulevard no. 546-560.
Imaginarium collection means 1500 products, organized into 10 categories: Childcare, Preschool, On wheels, Outdoors, Science and nature, Music and theater, Dolls, Games, Deco, This is my home. The product range is updated every 6 months with 400 models that meet the promise of continuous innovation.
An innovative store since the entrance - there are 2 separate entrances, one for adults and the other for children - in which the imagination of the little ones is tested by each product separately.
With a motto that every child will enjoy, "Please do touch!" and a philosophy that encourages you to spend more time with your child, the Imaginarium store welcomes you with the presence of its mascot KikoNico, a plush animal that is not perfect, thus promoting equal opportunities between children and discouraging exclusion from play groups. full children, who wear glasses or any child who "is not like the others".
The values ​​that Imaginarium promotes are equality of opportunity, non-sexism, absence of violence, confidence in one's own strengths and the pleasure of discovering new things.
From innovative products from Imaginarium shelves they attracted our attention:
• UV-protected clothing and labels that change color depending on the sun exposure;
• swimwear for babies with anti-leakage system;
• baby basket suitable for the beach;
• bath toys that emit different sounds depending on the temperature of the water, giving you such news if the water is too hot, too cold or just good for your baby;
• organic products: children can grow their own organic food, learn to recycle etc;
• "Wanna be" series kits that contain everything a child needs to play "the doctor", "the stylist" and many other kits that will develop the child's imagination they will help him get into the role he wants;
• costumes and accessories designed to make children real actors or, why not, story characters;
• toys that introduce the little one to the world of discoveries, stars and constellations: sets of scientific research, planetary, telescope and microscope.
Imaginarium products are aimed at a very wide age segment, the existing products being intended for all children from infants to children aged 7-8 years.
Imaginarium store in Militari Shopping Center Bucharest, will not be the only one of its kind. By spring 2010, 3 concept stores will be open.